by admin | Jun 20, 2024 | Digital Marketing
A Beginner’s Guide to Email Marketing When was the last time you opened your emails and saw an email from a company? Whether it be a newsletter, a confirmation email, or an email for a sale, the chances are, the last time you saw one was very recently. Email marketing...
by admin | Jun 11, 2024 | Performance Marketing
Nostalgia Marketing: Appealing to Emotions Everyone has something they’re nostalgic for. Think back for a while: what are you nostalgic for? If you’re a millennial, maybe you’re nostalgic for Sunday morning cartoons, Pokémon, or maybe even a candy that is now defunct....
by admin | Jun 7, 2024 | Social Media
7 Tips for Storytelling Using Social Media When we think about stories, we usually know the basics such as the characteristics of the story having a beginning, middle, and end. As we get older, stories prove to have another layer of characteristics but we use...
by admin | May 23, 2024 | Performance Marketing
TikTok Tips and Tricks for Businesses TikTok has seen an explosion in popularity, and there’s very little question as to why. The short time limit on videos forces users to be snappy and eye-catching, leading to an app that can keep people on it for hours. And like...
by admin | May 14, 2024 | Performance Marketing
The Pros and Cons of Influencer Marketing Have you ever been on social media and seen a popular account doing a brand deal? Of course you have, since by this point, influencer marketing is one of the most rapidly growing avenues for advertising. Whether that’s paid...
by admin | May 8, 2024 | Digital Marketing
Spilling the Tea: The Power of Storytelling in Marketing Storytelling has been a powerful part of how humans communicate for ages. We use stories to share thoughts, connect with new people, and find meaning in our lives. It’s no surprise that storytelling is now...
