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Nostalgia Marketing: Appealing to Emotions

Nostalgia Marketing: Appealing to Emotions

Nostalgia Marketing: Appealing to Emotions Everyone has something they’re nostalgic for. Think back for a while: what are you nostalgic for? If you’re a millennial, maybe you’re nostalgic for Sunday morning cartoons, Pokémon, or maybe even a candy that is now defunct....
TikTok Tips and Tricks for Businesses

TikTok Tips and Tricks for Businesses

TikTok Tips and Tricks for Businesses TikTok has seen an explosion in popularity, and there’s very little question as to why. The short time limit on videos forces users to be snappy and eye-catching, leading to an app that can keep people on it for hours. And like...
The Pros and Cons of Influencer Marketing

The Pros and Cons of Influencer Marketing

The Pros and Cons of Influencer Marketing Have you ever been on social media and seen a popular account doing a brand deal? Of course you have, since by this point, influencer marketing is one of the most rapidly growing avenues for advertising. Whether that’s paid...