Reel-ing in Creativity: How Videos Can Transform Your Brand

10 Nov 2023 | Digital Marketing

Digital marketing is crucial for business growth nowadays, but it’s often used broadly to describe all marketing methods. In truth, there are various types of digital marketing.

For B2B companies, a sometimes neglected but effective approach is performance marketing.

With performance marketing, you only spend money when you see tangible outcomes, like clicks or sales. This short-term strategy is particularly useful for B2B brands since it delivers fast results, enabling you to adapt to a constantly evolving market.

What is Instagram Reels?

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It’s a feature that lets you create and edit short videos lasting from 3 to 30 seconds. You can add text, music, stickers, and special effects to your videos. You can find Reels by tapping the Reel icon on the Explore page, where you can discover a continuous stream of these short video clips. Reels is one of Instagram’s video options, alongside Stories (15-second videos), posts on your profile grid (up to one minute), and long-form videos available through IGTV.

The Importance of Reels and Videos for Your Brand

Engaging the Modern Audience: In an age where we scroll through our social media feeds like clockwork, grabbing and maintaining the attention of your target audience is no small feat. Short video formats, such as Reels on Instagram or TikTok, are specifically designed to cater to the modern, on-the-go consumer. Their short and snappy nature is ideal for capturing attention, making your content more likely to be seen and engaged with.

Show, Don’t Tell: The old adage “show, don’t tell” holds true in the world of branding. Videos allow you to showcase your products or services in action, allowing potential customers to see the benefits and features in real-world scenarios. Whether it’s a behind-the-scenes look at your company, a tutorial, or a customer testimonial, videos are a powerful way to visually convey your message.

Emotional Connection: Reels and videos enable you to tell a story. Whether it’s the story of your brand’s journey, a customer success story, or a campaign that supports a cause, visual storytelling elicits emotions and fosters a deep connection with your audience. When consumers feel connected to your brand on a personal level, they are more likely to become loyal customers.

Boosting Social Media Algorithms: Most social media platforms prioritise video content in their algorithms. When you consistently create and share Reels or videos, you increase your chances of reaching a wider audience. This increased visibility can lead to higher engagement, attracting more potential customers to your brand.

The Benefits of Incorporating Reels and Videos into Your Brand Strategy

Increased Brand Visibility: Video content has the potential to go viral and reach a vast audience, giving your brand unparallelled exposure. Viral videos can catapult your brand into the spotlight, making your name a familiar one even to those outside your target demographic.

Improved Conversions: Videos have been shown to boost conversion rates. When potential customers can see your product in action or hear from satisfied clients, they’re more likely to make a purchase. Engaging videos can directly impact your sales and revenue.

Enhanced SEO: Video content can also boost your website’s search engine rankings. Search engines like Google value video content, and integrating it into your website can improve your site’s SEO, leading to more organic traffic and higher visibility in search results.

Brand Authenticity: Reels and videos allow your brand to showcase its personality and authenticity. It’s an opportunity to demonstrate transparency, share your company culture, and build trust with your audience. When consumers feel that a brand is genuine and honest, they are more likely to connect and engage with it.

Versatility: Videos come in various formats, from how-to guides and product demonstrations to storytelling and user-generated content. This versatility enables you to tailor your content to different platforms and demographics, ensuring your message resonates with a wide array of potential customers.

Why You Should Use Reels and Videos to Boost Your Brand

In the fast-paced digital landscape of today, staying ahead of the curve is crucial for your business’s success. Trends emerge overnight, and those who embrace them early often reap the rewards. This is especially true if your target audience includes millennials and Gen Z. If Instagram Reels isn’t part of your social media strategy, it’s time to reconsider.

Social media is a no-brainer for businesses, but why specifically should you use Reels?

Instagram Reels employs a proven and highly addictive formula to attract and engage its users. Its concept is heavily influenced by the wildly popular TikTok, which boasts a massive user base of 800 million people worldwide. TikTok provides fast and entertaining content that, as tech expert John Holdridge explains, taps into the original appeal of social media – the ability to go viral.

Furthermore, because Reels is a new feature, Instagram’s algorithm is likely giving preference to accounts that consistently create and engage with Reels. According to the team at Sked Social, using Reels has resulted in video views increasing by 4 to 5 times. This is an opportune moment to leverage short videos to reach larger audiences. Keep in mind that Instagram users can transition from casual viewers to loyal followers, and followers can eventually become devoted customers.

However, those aren’t the only reasons to use Reels. You should also incorporate Instagram’s latest feature to grow your brand by educating your audience, revealing your business’s personality and values, and showcasing what sets your products or services apart from the competition.