Webward Bound: Why Brands and Businesses Need Website

28 Oct 2023 | Website Development

They say we hold the world in our hands, thanks to the internet. It’s an amazing tool that’s reshaping how we connect, share, and improve our lives.

Many of us spend a big chunk of our time online. We’re shopping, using services, reading blogs, or just having fun.

And businesses are right there with us. If you run a business and don’t have a website or social media presence, you’re missing out on lots of potential customers. Understanding the importance of a website is important for explosive business growth.

In today’s world, a business’s online presence, no matter the industry, can make or break its success. Surprisingly, some businesses haven’t grasped that most of their customers check out their website before buying.

Having a robust online presence, especially a website, can be the difference between making more money or not. While the quality of your website matters, this article emphasises the critical step of simply having one in the first place

Websites Have 24/7 Online Presence and Customer Support

One significant benefit of having a website is its accessibility, spanning across continents from the United States to India. It’s available 24/7, even outside regular business hours. Customers can access your site anytime, whether it’s to use your services or find information. Your website works tirelessly, ensuring that customers can get what they need from the comfort of their homes.

Offering 24/7 customer support is a challenging task for any business. However, providing online customer support is far more efficient and cost-effective compared to hiring personnel for this purpose. Here’s where having a website comes into play, as it allows you to deliver customer support in various ways:

FAQs: Frequently Asked Questions (FAQs) are a commonly used approach. Your website can answer common customer queries, saving time and resources while offering precise and relevant information to customers.

Chatbots: Websites can employ chatbots to handle frequent customer questions with pre-written responses. Chatbots can also assist users with various tasks like explaining sign-up processes, providing information about products or services, and more.

Websites Can Be Information Indicator

In the digital age, more than 50% of customers expect brands and businesses to be online, offering easy access to their services. Websites are a powerful tool for sharing information with customers globally. Essentially, a website serves as a means to connect with customers and offer them valuable information and resources. Here are some ways in which websites facilitate information exchange:

Advertisements: Websites can keep customers informed about the latest product and service offers.

Newsletters: Websites can distribute newsletters to update customers about upcoming events and news.

Contact Forms: Websites feature contact forms that invite enquiries and requests from customers, enhancing communication.

Websites Build Trust

Just as in the past when customers relied on businesses having contact information in brochures, today’s customers expect businesses to have an online presence, like a website. This initial step is critical for building trust. In fact, having an exceptional website with user-friendly features can further enhance a brand’s credibility and make customers more likely to trust and use its services. Therefore, websites are vital for businesses to establish credibility and earn the trust of their customers. For new businesses entering the market, local SEO services can amplify this trust-building process by attracting a local audience.

Websites Can Increase Your Sales…

Websites offer businesses a global reach, breaking down geographical barriers and expanding accessibility to customers from all over the world. This broadened access can lead to a significant increase in sales.

…So Can Your Revenue

The revenue potential of your website knows no bounds. When your website’s reach extends beyond borders, your revenue potential can skyrocket. All it takes is optimising your site and ensuring that your target audience can easily find you when they’re searching. Furthermore, you can monetise your digital real estate by displaying relevant ads on your website. For instance, if your website focuses on mobile phone reviews or sales, you can allocate some of your digital space to display ads related to mobile phones. This is an extra avenue to generate additional revenue.

Websites Are Cost-Effective

Opening a physical store demands a substantial investment, covering expenses like renting or owning commercial space, furnishing, interior design, and hiring employees. Conversely, establishing a website is remarkably easy and cost-effective. Using content management systems like WordPress, Shopify, or Wix, you can create a website with minimal or no assistance. Even for complex websites, such as e-commerce platforms with extensive pages and intricate features, the expenses remain significantly lower than setting up a physical store.

Websites Can Integrate Marketing

Marketing is a vital component of business growth, and having a website makes it incredibly easy to promote your business to people actively searching for it. Imagine your offline business is thriving, and you want to expand it online. With a website, you can ensure it shows up in search engine results when people use relevant keywords. Two primary methods make this possible:

Search Engine Optimisation (SEO): This helps your website rank organically in search results.

Search Engine Marketing (SEM) or Pay-Per-Click (PPC): This involves paid ads that appear when specific keywords are searched.

In addition to SEO and PPC, you can utilise social media, display ads, and various other strategies to market your website. You have the flexibility to define your target audience based on factors like age, gender, location, and more, tailoring your marketing efforts as broadly or specifically as needed.

Your Website: Your Portfolio

Don’t limit your website to just selling products or services; create a dynamic portfolio that showcases your business’s excellence. For instance, if you’re in the travel and tourism industry, consider crafting a video portfolio featuring a family’s complete travel experience, from booking tickets to the destination and the services provided by your business. You can even include their video testimonials. These portfolios build trust and credibility with your audience.

In this digital era, having a website is indispensable. Without one, your business misses out on numerous online opportunities. Beyond these advantages, websites offer even more benefits, such as providing maps or directions to your business locations. Your website is accessible 24/7, allowing people to learn about your business at their convenience. A well-designed, engaging website can bolster your brand image. To achieve business success, a professional website is an absolute must.

Websites Can Boost Brand Awareness

A website is a powerful tool for building brand awareness, reaching audiences from the United States to every corner of the globe. It serves as a platform to showcase your products or services, generating awareness about them. Your website conveys your business’s identity as a brand, informing visitors about what your business stands for and how it can benefit them.

Wrapping Up

In today’s digital world, the significance of having a website cannot be emphasised enough. When you invest in a well-designed, SEO-friendly website, you boost your online presence, credibility, and overall success. Don’t let the vast opportunities of the digital realm pass you by – take action and start creating your website today!