Why Your Small Business Needs Creative Marketing

As a small business, you want your customers to pay attention and recognize your brand among the numerous busy images and adverts in their feeds. A skilled brand and graphic designer can help you build your reputation and demonstrate to customers that you are not just an expert, but also a qualified and trustworthy business, all because you look amazing online. Everyone reacts to visuals, thus it doesn’t take long for someone to point out your design, both in your business and online. This covers your website and social media branding.

When online shoppers are bombarded with so many ads, the most excellent ones will undoubtedly stand out. However, DIY and basic designs can be overlooked because it can be seen as untrustworthy, or even worse, a scam. This is why we know that having a skilled and experienced graphic designer will save you time and attract more impressions and clicks. All creative materials and assets, including a professional design across all your platforms, creative campaigns, and ad designs add a huge value to your business, which will in turn attract more customers.

A skilled graphic designer creates a coherent brand design campaign that offers customers a pleasant, feel-good, familiar, and reliable message. They can easily identify branded designs and develop a strong brand identity for your company. We’ve all heard the adage, “You only have one chance to make a first impression,” and that’s just one reason why you should invest in professional design for your small business. Here are a few data examples that truly hammer home why good design is worth the cost.

A great design establishes a great first impression:

• • You only have around 50 milliseconds to catch someone’s attention, so effective design throughout social media, marketing materials, and your website is essential for consistency and professional appearance.
  • The design of your website accounts for 94% of initial impressions, and 38% of people will abandon it if it is unappealing.
  • A badly designed home page might increase your bounce rate, which means visitors will leave your website after seeing only the main page.

A great design van build trust:

• • 75% of website credibility stems from design.
  • A well-designed website helps visitors become customers.
  • Consider your website to be a storefront: it should be pleasant, useful, and stand out from the competitors.
  • Customers who spend more time on your website are more likely to make a purchase.
  • Good design adds value to your small business, increases sales, and improves its financial status.
  • Maintaining a uniform design throughout your website, social media accounts, and marketing materials (business cards, brochures, etc.) demonstrates that your small business is professional and values its quality, customers, and brand.

A great design should be responsive:

• • After a negative website design experience, 89% of customers abandon your website in favor of competition.
  • 74% of consumers are likely to return to a well-designed, mobile-friendly website.
    Nowadays, more people visit websites on their phones, thus your website must be mobile-friendly.
  • Websites must adapt to and be visually appealing on all screen sizes, as most surfing is done on mobile phones or tablets.
  • Responsive websites score higher in SEO algorithms than non-responsive sites, allowing you to reach organic people while still looking beautiful online.
  • Keep in mind that Google prefers well-designed websites. This is why they offer so many tools to help your business appear amazing online, like Google Fonts and Google Analytics.

Are you a small business that needs help in making you appear as amazing as you truly are to your customers? Our team of professionals in Angstrohm Digital would love to assist you in creating a professional-looking brand. Collaborate with us and make your brand shine with our Creative Marketing service.